We all hear about the "casual chic" style: in magazines, in ad campaigns, on the catwalks, and even from the most seasoned stylists. The definition of casual chic evolves with the times. In the 90s, Brandon, Brenda, Kelly, Donna, Steve, and Dylan from Beverly Hills set the tone for casual chic fashion. For men, it was an open shirt tucked into jeans, and for women, high-waisted pants with a denim jacket and a white t-shirt.

 

"Casual chic": what do these words mean?

"Casual" means "relaxed." To be clear, it includes all clothing that falls outside the formal register: chinos or jeans, canvas or leather sneakers, or even Bermuda shorts: anything that gives an outfit a more relaxed look.

However, the word "chic" is a bit more complicated to define. Indeed, the definition of chic differs according to styles, fashions, and people. To put it simply, chic is a blend of elegance and class. For example, suits are universally considered chic, as are polo shirts. For women, it would be the little black dress or black heels.

In short, the "casual chic" style is a mix of elegance and comfort, simplicity and sophistication, the perfect style to make a statement day or night while feeling comfortable in your clothes!

 

What looks to adopt?

Casual chic look for men:

For a total casual chic look in summer, opt for brightly colored Bermuda shorts with a linen shirt for maximum comfort! And choose loafers for a more refined style: it's the perfect summer mix.

In another style, choose chinos, and opt for a fine white polo shirt with a pair of sneakers, and you're good to go!

Casual chic look for women:

To achieve this casual chic style, simply mix simplicity with elegance: opt for a white t-shirt and a blazer jacket, with raw denim jeans and heels. It's the perfect combination!

For more summery days, choose a rather classic dress and enhance it with platform sneakers and a more modern bag!

 

 

Our tips for the perfect casual chic style

It's important to know that some pieces will always give your outfits a casual chic style, such as the marinière: a must-have for any wardrobe, both feminine and masculine! Whether it's a T-shirt, a sweatshirt, or even a sweater, the marinière is the perfect pattern to adopt a casual chic style without overdoing the simplicity.

Jeans are also one of the essential pieces in a wardrobe! They should flatter the body and are perfect for a relaxed look during the day.

To achieve a casual chic style, simply play with accessories! For men, choose a beautiful scarf that will brighten up your outfits. Women, go for elegance with large earrings! DARE TO!

The must-have in our wardrobes? Sneakers! We love them! Leather, fabric, high-top or low-top, colorful or patterned! A good pair of sneakers is perfect for a casual chic style.

Our selection of sneakers: